Behind The Brand | Who & Why.
“High Quality Motocross Gear You Love & Love To Wear”
BEHIND THE BRAND – INTENT MX
Firstly, my name is Toby. I raced Motocross at an elite level for what was at the time, my entire life, in hopes of one day pursuing a career in professional motocross and supercross. Like many, a dream shared accross the globe. On july 6th, 2014 all hopes of that dream were lost as well as the greater percentage of my life. At the age of 17, I crashed at a local race meet suffering a compression fracture of the c5 vertebrae in my neck. Resulting in becoming a quadriplegic. After sometime of leaving spinal rehab, I struggled to find a purpose in life but I always knew I wanted to remain involved in the sport we all love.
I decided to have a go at designing some gear. At the time, not really knowing what would come from it. The more I trialled the more I become aware of the potential to realistically create high quality & high performance products that compete with the biggest brands in the sport. With my experience from racing & with the burning desire for Innovation, Progression & Unrivalled Style, Performance & Quality. With thousands of hours of planning, construction, trial & error with different fabrics, fabric orientations, sizing, design & colourways. – As a result, I now present to you, Intent mx. – A Company & brand to be reckoned with in unprecidented designs to make you stand out from the crowd & in ultimately the best form fitting, performing & comfortable dirt bike gear on the market to date.
Whether you’re riding FMX, Trail riding with your mates, riding your local or taking on the world stage fighting for wins.- The Intent mx range of moto gear was built for you.
RIDERS PERSPECTIVE
The intentions were simple. – Deliver a product that looked good & performed as good as it looks without compromising on quality. Fill the void between motocross gear that performs well but doesn’t look so great. Or the gear that doesn’t look too bad but is constructed of old heavy & utterly over the top materials that are dragging you down with an exorbitant price tag. Performance, Style & Quality will forever remain priorities. Want to take part in the way Intent mx brand & it’s products grow? All constructive criticism welcome. Visit Rider Input.
COMPANY INTENT
First of all, bring out the Gnarliest looking gear that you love. Next level Performance & Comfort that you love to wear. Secondly, make you stand out from the crowd & join you as you hunt your intent. Intent Mx – A Definite Vision in an Indefinite Situation.
COMPANY – FOUNDING VISION
Firstly, establishing a secure & strong company foundation within the motocross community & continue to grow. Produce innovative products that you will love & love to wear. Also wanting to remained involved in the sport as much as possible & deliver products I wish were available when I was still racing. Therefore creating premium products at an affordable price. And, to be a company with as much passion for our products as you have passion for riding!
Also, with my personal draw/income I plan to create, innovate & produce necessary aids & tools that will assist myself & thousands of other people living with disabilities. Living with a disability is difficult & extremely restricting. I want to create products that make people capable of doing tasks & activities in their daily lives that are now merely impossibilities.
